A website is the launchpad for a brand’s visual identity online. But before you can build a website that will do your client’s business justice, they need a solid branding strategy.
The first thing you need to do is finalize the branding.
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Sure, there have always been tourists behaving badly ever since the first tourist existed. But, in an age where travel has become so easy and ubiquitous for so many for the first time, those problems have amplified a thousandfold. Destinations didn’t have the necessary infrastructure to handle the flood of tourists cheap travel brought.
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- Sort out the initial branding
- Have a style guide
- Use templates for everything
There is a movement among those in travel to use the pandemic as a chance for positive change. You see that not only among destinations but also big brands, resorts, and travel agent organizations too.
